Brittany Ineson (writer)
Part Owner and designer of Too Fast Brand Maureen Keogh sits with Inked Magazine and chats about the evolution of the brand, the people and inspirations behind the brand and a little about her own self-branding in the form of ink. Although the name might make you think otherwise, nothing is ever Too Fast for Keogh and her crew.
Inked: Tell us a little about the brand, how you got started, how you chose your name, etc.
Maureen: Everything in my life starts and ends with music. At the time we started Too Fast, my favorite album was "Too Fast for Love" by Motley Crue. I don’t think I’d call that my favorite anymore, but back then, that song and the iconic Vivienne Westwood quote “Too Fast To Live, Too Young To Die” seemed to sum up my entire life; the word too seemed to come before everything I did. I was always going a little too fast or being too reckless—always taking too much, too soon, too little, too late, etc. So when we were starting the company, the name Too Fast just seemed to fit.
Nowadays, Too Fast is owned by my brother Jim and myself. He does the tech stuff and handles the business end of things and I am the dysfunctional creative director; it’s a good dynamic. We’ve grown the business from its humble beginnings in my dining room and garage to a large warehouse/office right outside of Philadelphia. We’re lucky to have a staff full of really awesome people that make shit happen every day. It’s definitely like a big extended family here, and that makes me excited to come to work. It’s a dream come true, as nerdy as that sounds.
Inked: The clothing/accessories/shoes we feature on the website are modern, chic and, quite frankly, badass... how did you come up with the design concept?
Maureen: I'm obsessed! In fact I think there's something wrong with me! As Johnny Thunders said, “I got a one track mind.” I think about clothing all day long. My main inspiration comes from watching everything on the runways and on the street; I try to look to the high-end designers while continuing to keep my eye on the alt chicks cruising around town. Aside from that, I’m inspired by music, tattoos, and my youth. I’ve always been interested in the scene, going to shows and DIY-ing my own clothes. Now I just do it with the company I run.
Inked: Are there any tattoo artists or artists in general that you borrow inspiration from?
Maureen: Oh yeah, of course, there's so many great tattoo artists out there!! In fact we had an awesome local tattoo artist, Dave Steele working here for a while, just doing art in house for us. We also work with lots of tattoo artists for our line...It's all intertwined!