Show Main Navigation Show Member Options Follow Us

James Bond

When it comes to promoting Undefeated apparel stores, co-founder James Bond prefers things gently stirred, not shaken. He wants to keep a low profile and maintain mystique. “I feel like it’s best that people know very little—other- wise you open yourself up for more criticism than you really want,” Bond says. “You’re never going to make everyone happy, so we’ve always maintained a ninja-type mentality.”

The one time the entrepreneur was front and center was when he collaborated on a shoe line with David Beckham for Adidas and had to do a plethora of press. But even then, given that Beckham was British and Bond’s name invoked the famous 007, the soccer star’s name was the only one gracing the shoe, which was fine with his collaborator.

This year marks the Undefeated chain’s 10th anniversary; they have three locations in L.A., one in San Francisco, one in Las Vegas, and two in Japan, with designs on New York City and China. Bond and his business partner, Eddie Cruz, came up with the Undefeated concept a decade ago “over a barbecue and a couple of rounds of golf” while working on other businesses. Bond says it was a “strict passion play” with no business model that has since evolved into stores selling hip, cutting-edge footwear and apparel, including their own line of the latter. He describes Undefeated as being “the performance of the lifestyle.”

Even though the company runs below the radar, Bond wants sports icons like LeBron James to wear their stuff, and he admires the Foot Locker business model. “They took something really basic and simple and turned it into a viable business model, and they appeal to everybody,” he says. “That’s what Undefeated really is. We don’t try to be a vintage or heritage sport line. We just want to be a legit, well-made, well-curated brand.”

When it comes to his tattoos, Bond still keeps it discreet, despite the fact that about 90 percent of the skin above his waist is inked. He simply believes some things are private. “Most people don’t know I have tattoos unless I’m in a short- sleeve shirt, and you don’t see it through my collar. It’s always something that’s more personal and underneath. I don’t have anything on my legs because I wear shorts.” Bond adds that he has a mixture of Japanese and Mexican gangster-style ink. “I ran around the breastplate, I didn’t cover the full chest, then the back is from the waist up to the shoulders and wraps around the collar, almost yakuza style.”

His first tattoo was a “skanky ska guy” that a Philadelphia artist did in reverse, inadvertently creating a swastika, which Bond later had covered with an octopus. Since then he has accumulated exclusively black-and-gray tattoos. Mister Cartoon has done most of his work, including the portraits of his daughter, Jersey (when she was 12 months), and his son Ace (a.k.a. James Bond V, at 11 months) on his forearms. He also has a piece he got in New Zealand—an abstract image on his forearm of two circles forming a lifeline that his wife designed and then turned into a sculpture. On one arm he has a samurai with a geisha that turns into a Japanese tree with symbols on it, while the other arm features water with a couple of koi and a geisha.

And yes, in case you’re wondering, James Bond is his real name—he is J.B. III, his son is J.B. V—and he jokes that it’s good for hotel upgrades. Further, the co-owner of Stu?ssy, the company that holds the license to the Undefeated brand, is named Frank Sinatra Jr. (that’s got to be fun for the duo at parties— and for making dinner reservations).

His name, however, is the most high-profile thing about him. Even Undefeated storefronts do not blatantly advertise the brand’s name, typically featuring a small sign and the hash mark–like logo instead. “I think when you’re confident in who you are, being out there with a big S on your chest isn’t as needed,” he says. “We’re very subtle in our approach—clean, simple, not a lot of bells and whistles. That’s how we live our lives.”

30 Comments to “James Bond”

  1. I got what you intend, appreciate it for posting .Woh I am lucky to find this website through google. “Finley is going over to get a new piece of bat.” by Jerry Coleman.

  2. Great post.Much thanks again. Much obliged.

  3. Thanks for sharing, this is a fantastic blog. Much obliged.

  4. Great post, I was looking for the premium edition. Great post anyway. Keep up the great work. Free Game Cool

  5. tax says:

    Really appreciate you sharing this blog article.Really thank you! Will read on…

  6. Thanks-a-mundo for the blog.Much thanks again. Want more.

  7. I really liked your article post.Really thank you! Great.
    link pyramid

  8. (nice|good|better|best|mind blowing|fabuluous|genuine|exiting)(post|article|journal|posting)

  9. Souls in the Waves

    Great Early morning, I just stopped in to visit your website and thought I’d say I loved myself.

  10. Hiya very cool website!! Guy .. Excellent .. Wonderful .. I will bookmark your site and take the feeds also…I’m glad to find so many useful info right here within the submit, we’d like develop extra strategies in this regard, thank you for sharing.

  11. mitzireddy claimed on 19 September 2012

  12. fast online cash advance payday loans

    Get information about fast online cash advance payday loans on our site

  13. F*ckin’ awesome issues here. I’m very glad to peer your article. Thanks so much and i’m having a look ahead to touch you. Will you please drop me a mail?

  14. Georgie says:

    How do I make my own Blogger layout? I already made a header, I want to learn how to make a matching layout?…I will be happy if you visit my blog and say something

  15. I have to admit that I share the scepticism of a lot of of all those that have commented on this story. Being “almost all set to promote T-shirts” and other accessories is nevertheless distant from undertaking company. I understand kids in secondary school who could be selling T-shirts this weekend (18-19 february).

  16. Thank you for your article post. Really Cool.

  17. Really enjoyed this post.Really thank you! Awesome.

  18. best free web directory

    I think there may be considered a several duplicates, but an exceedingly helpful record! I’ve tweeted this. A lot of thanks for sharing!

  19. fast merchant cash advance

    Visit our site and read about fast merchant cash advance

  20. internet marketing service

    Perfect perform you might have completed, this web site is basically great with amazing facts. Time is God’s means of preserving everything from taking place at once.

  21. Gems form the internet

    [...]very few websites that happen to be detailed below, from our point of view are undoubtedly well worth checking out[...]…

  22. Hop Hoang says:

    Great website

    [...]we like to honor many other internet sites on the web, even if they aren’t linked to us, by linking to them. Under are some webpages worth checking out[...]…

  23. Thank you for your blog article.Much thanks again. Great.

  24. Recent Blogroll Additions…

    [...]usually posts some very interesting stuff like this. If you’re new to this site[...]…

  25. Visitor recommendations

    [...]one of our visitors recently recommended the following website[...]…

  26. BSN says:

    Websites you should visit

    [...]below you’ll find the link to some sites that we think you should visit[...]…

  27. Sources

    [...]check below, are some totally unrelated websites to ours, however, they are most trustworthy sources that we use[...]…

  28. Online Article…

    [...]The information mentioned in the article are some of the best available [...]…

  29. Visitor recommendations

    [...]one of our visitors recently recommended the following website[...]…

Add a Comment

1 Star2 Stars3 Stars4 Stars5 Stars Rated: Not Rated // 0 votes
Loading ... Loading ...