Arnette is allowing consumers to do things their own way with the release of their Arnette Creative Exchange System (A.C.E.S.).  A.C.E.S. offer buyers interchangeable parts so that they may customize their sunglasses to match their style preference. With A.C.E.S., you have the option of keeping your frames stock, changing both arm components at the same time, or alternating colors whenever you want a little style variation. The first sunglasses to get the A.C.E.S. treatment include the Glory Daze, After Party, So Easy and Swing Plate.

In promotion of the new product Arnette has launched a special online promotion exclusively for Arnette Facebook fans. They have asked fans to "get creative" and design a plate that clips on to the new A.C.E.S. Arnette sunglasses for a chance to win an Ultimate Arnette Prize Pack, consisting of multiple A.C.E.S. sunglasses, snow goggles, MX goggles and other gear. Enter online at https://www.facebook.com/arnette?sk=app_296463493743757