In order to promote his new restaurant,Brian Treitman, owner of B.T.'s Smokehouse, launched a challenge on Facebook, offering a lifetime of free food to anyone who tattooed the logo of the establishment on themselves. Jason Christiansen, is a true BBQ lover, having followed through with the promotion and actually tattooed the bull and pig logo on his calf. Now all he has to do for a pulled pork sandwich is pull up his pantleg and show some skin. Tattoos as advertisements may be controversial, but hey, Treitman gets free publicity and Christiansen gets free food - that's some good old fashion socialism!