James Franco has a new film coming out called "Spring Breakers" but it's his latest project that's garnering buzz.
The actor was tapped to be the photographer for fashion brand 7 For All Mankind's fall campaign.
The shoot took place at the Hollywood Forever Cemetery and featured model Lily Donaldson.
"We can do a meditation on old and new Hollywood at the same time because of the way the clothes fit into all eras," Franco said in a statement about his idea for the shoot.
Despite being an actor used to being photographed, Franco himself did not model in the ad campaign.