Coming off of a big win in Charlotte, Matt Kenseth and his Talladega sponsor Jeremiah Weed f are daring NASCAR fans to get inked for a good cause throughout the NASCAR Sprint Cup Series race weekend at Talladega Superspeedway. For every tattoo inked, the malt beverage maker will donate $100 to The Air Force Enlisted Village, which assists surviving spouses of retired Air Force personnel with finding a home and financial assistance.

“We have some of the best fans in all of sports,” said Matt Kenseth, driver of the No. 17 Jeremiah Weed Ford Fusion. “They wear our numbers, fly our flags and sometimes even get tattoos to show their dedication. It’s incredible that Jeremiah Weed is doing all this for our fans and to support such a worthy cause as The Air Force Enlisted Village. I look forward to personally checking out the tattoos throughout the race weekend.”