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01.20.11 | BLOG Tattoo , United Kingdom , redesigned , The Cornish Mead Company , Cornish Mead Wines

Uk Wine Gets Tattooed

WRITER Jason Hellinger

After 50 years on the market, The Cornish Mead Company is redesigning its branding and packaging for the first time.The new look, which will debut on its wine bottles features designs inspired by tattoos. Why tattoos? They're trying to attract a hip and young consumer, and tattoos will do just that.

Cornish Mead Wines are not available in the U.S.; however, you can bet that if this rebranding opportunity is successful, more liquor brands will continue to follow. This is just one in a number of liquor brands that have looked to tattoos for inspiration.