Tattoo enthusiast Chris Watson, 28, is taking his love for body art and turning it into a charitable act. Watson is slowly becoming a 6ft 4in tall human billboard, allowing companies to advertise on his body in exchange for charitable donations. Having more than 50 tattoos covering his body, he recently added the logos of Yeovil nightclubs Club Neo and Bar 45 in exchange for hundreds of pounds being donated to the Dorset and Somerset Air Ambulance and Cancer Research.
After learning of Watson's project Channel 4 has decided to feature his efforts in a specially-commissioned documentary. Watson is hoping the exposure will provide a boost in prompting other businesses to become a part of the project.