Brand Exclusive: Fatal Clothing
WRITER Brittany Ineson
Inked: You feature everything from posters to shoes, shorts, stickers, what inspires your product choice?
Mark: I try to outfit the consumer from head to toe with Fatal. Our fans, or the “FATAL CREW” as we call them, are die-hard fans. They always want more and we strive to make everything they want.
Inked: Are you a part of the designs featured in your line?
Mark: The designs come from my art team or myself. I can always be found doodling ideas for new designs and concepts on a pad. I am very involved in all our designs.
Inked: So tell me a little about your own work and about yourself, your ink… is it similar to the designs on your line?
Mark: I started getting Tattoos when I was 15 years old … they are all reminders for me. Like permanent sticker notes, HA! On my knuckles I have “get money,” bottom knuckle I have “Cash Only”. It’s taken me a long time to get where I am today. I took a lot of risks and made some mistakes along the way but I always knew that money doesn’t “grow on trees”. Keeping focus and not stressing on the small stuff helped me for long-term growth. I have a lot of traditional art on me, mostly done by my buddy johnXceleb at Goodfellas Tattoo. He Kills it!
Inked: Tell us a little about the riders, musicians that rock your clothing.
Mark: Growing up I rode for a clothing line and the owner was like a big brother to me. He taught me a lot about clothing and the branding aspect that action sports has on clothes. I started in this industry when I was only 15, so it’s been a passion from the very start. I never knew we could take it this far; I was just trying to make enough money to live a life of doing what I love.
Bill: The brand has grown organically; we never went out and aggressively sponsored athletes. It’s truly a compliment when you see your brand on hip hop stars, athletes, and superstars (i.e. JUICY JAY (36 mafia), TY$, Audio Push, Yaboy, Pricks, MasterP, the Millionaires, Derek Cook (PRO FMX RIDER), etc. etc.) We currently have a “grassroots” program where we have “up and coming” grooms in surf, skate, motto, and BMX.