There are plenty of situations that might require concealing a tattoo: a job interview, a weekend with the in-laws, undercover espionage work. Enter Sephora’s Kat Von D Tattoo Concealer (sephora.com).
It may seem like an odd marriage, but before Kat Von D ever picked up a tattoo machine, she was sneaking into her mother’s room at the age of 7 to experiment with makeup. And if you’ve ever caught a split second of Kat on TLC’s LA Ink, you know that it’s impossible to miss her balls-out rock ‘n’ roll style that always includes some striking makeup.
In 2008, Von D teamed with Sephora to create a makeup line, and what started as a few products from the Los Angeles–based tattooer has grown into a full line of signature beauty products, including eight shades of heavy-duty concealer. The water-resistant and smudge-proof cream is applied in four steps (prep, conceal, perfect, and set) and works on bruises, dark circles, and other blemishes.
Von D has never had to cover up her own tattoos, though she admits there were times she probably should have. “Having tattoos made certain things very difficult for me. People treated you differently,” she says. “Fortunately, the times are a changin’.”