"WITH OUR SHADES ON, YOU CAN DO ANYTHING. YOU'RE ON TOP OF THE WORLD." - Coco


With the twins’ focus on the visual, it didn’t take long for tattoos to come into the picture. Coco and Breezy started getting tattooed wherever they went to mark their travels—old-school sailor style—and to tell the story of their success. “We do career days at schools and make sure we show our tattoos … I just want to show kids that they can have tattoos and start their own business,” Breezy says. “A lot of people think, ‘Oh, you have tattoos, you’ll never get a job.’ But I have as many tattoos as I want and I love where I work.”

In fact, their work made its way onto their skin in the form of several tattoos, one being a pair of studded glasses and red lips (chunky shades and shocking lip colors being two of their signature looks). And though glasses are their forte, the twins also sell clothing and accessories they affectionately call “wearable art.” They plan on following the Ralph Lauren model: “Ralph Lauren started with the tie, then branched off to make a more household name,” explains Breezy. “We’re branding ourselves with our sunglasses, then branching off and adding more categories.”

Their confidence belies the insecurity that inspired the line. The girls say walking around Minnesota with shaved and dyed hair, tattoos, and piercings is tough, and they began hand-making their sunglasses to keep their unique style while shielding themselves from critical eyes. One of their many tattoos—all of which are identical—is a girl with half a pair of sunglasses and one exposed eye. The symbolism is as loud as their style: They are growing more confident and passing their armor onto the rest of us. “We each have a twin and the two of us still get lonely at times,” Coco says. “I can only imagine what it’s like for those who don’t have a twin.