While the couple is “in talks” about starting a family, their only baby these days is a clothing company called Cloth and Justice, which they are planning to launch by spring. Born to unite their passion for fashion and their wish to help those in need, the business will bring awareness to the plight of endangered animals and social issues in third world countries. Bettencourt is focusing on designing the women’s apparel, while Mixter, who often wears men’s clothes, is concentrating on more androgynous pieces.

Eventually, as Cloth and Justice evolves, the couple hopes to have it bring attention to gay-rights issues, including the fact that their marriage isn’t fully recognized in their home state of California (they wed in Connecticut). But the Golden State can’t force them to take off their wedding rings, and it certainly can’t do anything about the love they express through their tattoos (Bettencourt has Whitney inked on her arm, but Mixter has yet to return the honor.)

“I know she scoffs at me,” Mixter says. “But I swear I’m going to get it.”

“It’s funny, when I got her name I didn’t want her to think that she had to reciprocate,” Bettencourt says. “But a little part of me wants her to reciprocate.”

It sounds like a normal marriage to us.