Jim Beam’s Great-Grandson Fred Noe Gets Inked

As part of a social media campaign to celebrate Jim Beam reaching 1 million Facebook fans Jim Beam’s great-grandson Fred Noe has gotten the brand name tattooed.  The brand asked their fans to vote on a “Bold Choice” for Fred to make once they hit 1 million fans. Though he has a fear of needles Fred stuck to his word and got inked with the Jim Beam logo by tattoo artist Jay Fish in Louisville.

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