Mannequins Get a Tattoo Makeover

Inarguably the purpose of a department store mannequin is to draw attention to the clothing that it is wearing but this doesn’t mean that the mannequin itself can’t be visually interesting. One way that a New York department store is trying to garner attention is by giving their mannequins tattoos.

According to a recent article in the Wall Street Journal Bergdorf Goodman has been giving their male mannequins a gruff makeover. In addition to adding tattoos to the fiberglass models the store has also been giving them some lifelike features including stubble and wrinkles.

mannequin2

Photo: D.B. Decorative Arts

Bergdorf Goodman had previously used tattooed female mannequins when DB Studio Arts hand-painted traditional style tattoos on a mannequin showing off a Gaultier corset.

Photo: DB Studio Arts

Photo: DB Studio Arts

By adding human features such as tattoos it’s a lot easier for a customer to envision how the clothing would look on them; very few people look like the oddly post-modern, angular, and often headless dummies that have been used in stores for the last couple of years.

We hope that other stores follow Bergdorf Goodman’s lead and we see a lot more tattooed mannequins in the future. Who knows, maybe tattooing mannequins will be good work for apprentices when they aren’t toiling away cleaning shops.

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