Domino's Pizza in Russia promoted a viral offer, that promised 100 years of free pizza who tattooed the Domino’s logo "in a prominent place." They ended the marketing promotion after too many people participated. The Moscow Times reported that the the offer was supposed to last two months, but Dominoes had to end it after just five days.
Posted on VKontakte, Russia's Facebook-like social-media network, announced that the company said it would, instead, promise pizzas to the first 350 people who shared their Domino's tattoos.
Domino's announced on VKontakte on Tuesday that the promotion was ending early.
"An urgent message to all those sitting at the tattoo artist's right now: We'll include you in the list of participants, but we're waiting for photos up to midday today," it said.
According to The Times, the post said the company would promise pizzas to the first 350 people who shared their Domino's tattoos, adding, "To those with appointments scheduled for later, we recommend canceling them."
Russians tagged their Instagram posts with : #доминоснавсегда, meaning, Dominos Forever