I was born and raised in Queens, New York, so naturally I grew up inspired by the streets, and the urban “scene” that came with being from NYC. With that street culture came the tattoo culture and so was the hustle. My entry into the working world was at a mortgage company, but I eventually found my calling in the jewelry business. After leaving the mortgage company, I ended up working for my family’s jewelry business, and that’s when I realized how far the jewelry game could eventually bring me.
Meet the Man Behind the Diamonds
got to work, first creating diamond rosary necklaces with Jewish stars and Hamsa symbols. Everyone has their Jesus pieces, but I wanted to be able to do a piece with Moses and still stay true to Jewish beliefs. I was wearing two of the pieces the day Floyd Mayweather came by the booth. He bought them right off my neck. That was the ammo I needed. In the next few years things really took off. I grew the brand from an Instagram handle to 6th Avenue shoots with some of the biggest celebs in the game to branded collaborations with Fila, Nike and brands that a kid from Queens could only dream of collaborating with.