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Keely Rutherford Redefines Kawaii Traditional with Black and Gray

This New School Artist is Redefining Kawaii Cute with Black and Gray

Kawaii style, a variation of the New School and traditional genres, is a tattoo style that has become increasingly popular over the last several years. Known for its cartoon imagery, bright pastel hues, and touches of glitter shading—this type of tattooing are perfect for making your Anime fantasy come to life. However, veteran Kawaii style artist Keely Rutherford has just changed the game—creating distinctive tattoos that can exist within the kawaii universe but with a shocking twist. That's right, pretty pastels are no longer a mandatory part of these tattoos, and Rutherford serves up a new perspective with black and gray ink.

Photo via Instagram