Samsung announces ADD52 partnership with Russell Simmons and Universal Music Group
Russell Simmons and Steve Rifkind have recently co-founded All Def Digital (ADD) and All Def Music under Universal Music Group. In celebration of their creation, they have decided to collaborate with Samsung Mobile and Narrative_ to launch the ADD52 project. For each of the 52 weeks of the year, one single/video from an up-and-coming unsigned artist will be released through the new platform creating a new kind of A&R service for struggling artists around the globe. ADD52 will be in full accordance with Milk Music, Samsung’s latest radio streaming service, as well as ADD52 TV, which will be hosted by DJ Skee giving viewers full coverage on all that is happening in the ADD music realm. Be sure to check it out and discover some great new music they will be releasing in the upcoming weeks.