If you’ve ever been to South by Southwest—the annual film and music festival in Austin, Texas—you know it’s unlike any other festival in the country. More than a thousand music acts take over the entire city performing in any location that can host them. Spontaneous shows and surprise guests are also pretty common at the festival. Pepsi put that South by Southwest spirit into the latest video for their “Out of the Blue” music campaign—teaming up with several artists and shooting all around Austin over three days—revisiting the Pepsi Smash Mic Pass series.
The freestyle video kicks off with hip-hop hitmaker Ty Dolla $ign, who sings the hook before passing the mic to Fetty Wap and Young Money’s Shanell who are also joined by up-and-comers Young Star, Lex Lu, Scholar, and Q. Guyton. Each of the artists add their own freestyle spin to the track, produced by beat maker Tone Toven.