Grin and Bear It!
For thousands of years women have suffered in an attempt to keep up with the fickle and sexist demands of society's ever changing interpretation of what constitutes female beauty.
In the western world modern trends have included everything from breast implants to waist reduction to Botox injections and more.
Whitening of teeth for a more attractive smile has become a common beauty enhancement procedure for both men and women, but in some West African countries the women continue an ancient and painful practice of tattooing their gums black as a way to beautify their smile.
This video shows just how painful this can be...and it is only exacerbated by the conditions in which it is performed under.