LiveXLive Media Inc., a global digital media company focused on live entertainment, today announced that it would livestream performances and original content from the Rolling Loud Festival at the Banc of California Stadium Grounds & Exposition Park on December 14 and 15, 2018.
The biggest hip-hop festival brand in the world, Rolling Loud’s LA lineup this year includes Post Malone, Lil Wayne, Cardi B, Lil Uzi Vert, Wiz Khalifa, and 21 Savage. The upcoming livestream continues a partnership between Rolling Loud and LiveXLive that kicked off with a successful livestream from the sold-out Bay Area Rolling Loud Festival in September 2018.
Founded in 2015 in Miami by Tariq Cherif and Matt Zingler, Rolling Loud is known for curating shows that bring the biggest names in hip hop together with underground and up-and-coming artists, spotting trends before they happen. Following the success of the first Miami Festival -- which last year drew 110,000 fans -- Rolling Loud expanded to the Bay Area and Los Angeles. The inaugural events in both cities sold out, with the Bay Area show selling more than 10,000 tickets in its first 24 hours on sale.
In addition to performances, LiveXLive will create and livestream original content related to the festival, including backstage exclusives and artist interviews. LiveXLive will also debut LiveZone, a live on-site music show, at Rolling Loud. Hosted by entrepreneur and content curator YesJulz; Speedy Morman, on-air talent and editorial producer, Complex; Jazzy Brown, comedian and actor, and Complex Networks LA anchor Pierce Simpson, LiveZone will provide pre-show to post-show commentary, insight into the festival culture and community, and interviews and behind-the-scenes segments.
The Rolling Loud livestream can be accessed at https://www.livexlive.com/live-events/festival/rolling-loud-los-angeles, through the LiveXLive mobile and OTT apps for iOS, Android, Roku, Amazon Fire TV and Apple TV. The stream will also appear on LiveXLive’s Facebook page and Twitch channel, Rolling Loud’s YouTube channel and on www.RollingLoud.com. The start time and livestream lineup will be announced on www.livexlive.com and LiveXLive’s social handles and apps prior to the event.
A curated Rolling Loud station highlighting Cardi B is currently airing on Slacker Radio, which will exclusively live stream audio from the festival. A live video stream will also be available on Slacker during the event.
LiveXLive plans to stream more than 27 music festivals, concerts and other live music events across the globe featuring over 350 hours of live content during its 2019 fiscal year. The company continues to expand its offering, with original series programming, single artist concerts, and award show content.