Nobody merely likes hot sauce, you either love it or despise it. True connoisseurs tend to be diehards towards their favorite brands. I once saw a person throw a bottle of Crystal hot sauce across a diner while screaming, "I said Tabasco, dammit!" One might even say that people tend to get heated over the subject. If you want the world to know that you are a massive fan of Cholula Hot Sauce now is your chance to proudly wear that love on your sleeve.

Chef Aarón Sánchez—who also happens to be a co-owner of NYC's Daredevil Tattoo—has teamed up with Cholula to let one lucky winner come to NYC to hang out with the crew, grab a free tattoo and a lifestyle supply of Cholula.

Photo by Graham Tingle

Photo by Graham Tingle

Head over to Cholula's social channels between today and January 10th for your chance to have a rad experience, a cool tattoo and, most importantly, the opportunity to live a life where you will never once be out of hot sauce. That's a game-changer right there. 

Unfortunately, there will only be one winner, but that doesn't mean that you can't get a free Cholula tattoo. On National Hot Sauce Day, January 22nd, the artists at Daredevil Tattoo will be giving out one of five different Cholula inspired tattoos from noon to 10pm

Courtesy of Cholula

Courtesy of Cholula

We'd need to redo the Scoville scale to properly register just how hot these designs are going to look as tattoos. If you grab one of them on the 22nd you will also be entered to win a lifetime's supply of Cholula, so what are you waiting for?