Bobby Greenleaf Talks Entering the Music Business, Family and the Future

Who were the first artists that really developed your passion for music? 

I’d say between ages seven and 10 is when music got me. It was such a mix-up of artists, too. No bullshit, one day would be The Offspring’s album Smash, the next would be Ready to Die by Biggie. I would listen to shit like Biggie, Tupac, Warren G, Dre and Snoop, then switch right over to shit like Nirvana, Pearl Jam and The Offspring.

What’s your criteria for managing clients and how has it changed over time? 

My criteria is to be 100% real with everybody. You can’t front or over-promise. If you’re real and manage expectations, your artists will respect that. I am always honest about what’s possible and what’s realistic, but shoot for the top, nonetheless.

What’s your daily routine as a music manager? 

It’s 24/7. It’s not so much a routine, as it is a life. I’m always looking at my phone and putting out fires. That’s the job.

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If you could describe your life in the last year in three words, what would they be? Hectic, Happy and Amazing—one of the best years.

How does being a father impact you both personally and professionally? 

That’s where the balance comes in. I need to make that time for my kids, because they’re the ones I’m doing all of this for. I’ve literally taken them to school, then flown somewhere for a meeting and flown back to put them to bed. I felt like Joe Pesci in Casino.

What do your kids think about your job and do they want to go into music when they’re older?

They think it’s fucking awesome, I’ve taken them to some shows already. So far, they’ve dragged me to a Dobre Brothers show and JoJo Siwa—kids love YouTube these days. The kids are really loving Posty right now too. The other day my five-year-old son asked me if he can be a rockstar. My daughter is four and loves music as well. Somehow they have a thing for it already, it must be in their blood. They know songs word for word at such a young age.

How do you balance a touring schedule and appearances with your personal life? 

It’s a challenge, but you find any small bit of time you can and make the most of it. I love that I still live in the same town I was born in, so when I’m not on the road it’s real hometown vibes and that keeps the balance just right.

Where do you hope to be in one year?

Watching the artists we are working with, like Tyla Yaweh and 12AM, grow and take their careers to the next level, while also working closely on the Post Malone global domination that’s happening. I’m super grateful to be a part of that.

What’s up next for Bobby Greenleaf?

Raising my kids best I can and making sure the next artist on the roster, Tyla Yaweh, sees the shine he deserves. We just released his latest single “She Bad,” it’s doing unbelievable numbers on Spotify and YouTube. 

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