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Mr. Peanut has died. In a recent advertisement, the peanut mobile goes off the road in a horrible accident, throwing the passengers from the "car" before it plummets to the bottom of a ravine. The passengers just so happened to be Wesley Snipes ("Blade"), Matt Walsh ("Veep") and Mr. Peanut. The world's most famous legume sacrifices himself so that his friends can live. 

Yes, we know that this is all part of a marketing campaign. Yes, we know that Mr. Peanut wasn't a real person or even a real peanut for that matter. And yes, it's all a bit silly. That being said, if Planters really is moving away from using Mr. Peanut in their advertising for the first time in 104 years, well, that's a pretty big deal. 

“It’s with heavy hearts that we confirm Mr. Peanut has passed away at 104 years old,” said Samantha Hess, brand manager for Planters, in a statement. “He will be remembered as the legume who always brought people together for nutty adventures and a good time. We encourage fans to tune in to Mr. Peanut’s funeral during the third quarter of the Super Bowl to celebrate his life.”

They are planning on airing Mr. Peanut's funeral during the Super Bowl. Unfortunately, as far as this intrepid journalist knows, you can't bet on whether or not Mr. Peanut will be revived during the spot. You know it's going to happen, there's almost zero chance that the massive monocoled peanut doesn't live on.

You'll have to tune in to the game between the Kansas City Chiefs and the San Francisco 49ers to find out for sure. Until then, enjoy these tattoos of Mr. Peanut.