For the past 54 years, Dolby has had a monopoly on sound. To showcase the way "sound moves around you in three-dimensional space" with Dolby Atmos Music, they teamed up with a number of popular artists—including J Balvin, Lizzo and Inked cover model, Post Malone.
“For the next stop on our journey to redefine music, we take a ride with Post Malone to share his creative process and reaction to experiencing his own music in Dolby Atmos for the first time,” said Todd Pendleton, Senior Vice President and Chief Marketing Officer, Dolby Laboratories. “Post said it best, ‘I’ve never heard music like this.’”
In the film directed by Karena Evans, Malone showcases his hit song "Circles" talks about how Dolby Atmos transformed the way his music sounded and will forever change how artists record music.
“Listening in Dolby Atmos blew my mind. It is the coolest thing that’s happened to me in a long time,” said Malone. “Stereo’s been around forever, and this is something completely different. It’s going to arm artists with a new way to get their ideas out. I’ve never heard anything like it.”
Take a look at their video and to listen to Malone's music on Dolby Atmos, check out "Circles" in Amazon Music HD on the Echo Studio.