Crusty jeans have made a comeback this year and now it looks like crusty panties and underwear may also be the hot (and sweaty, and dirty) under-fashion this summer. And who do we have to thank for this? Enter the Copenhagen based retailer Organic Basics. Company representatives claim these under garments don’t need to be washed until after two weeks of wear! Ewwww!
No, not that kind of taste! The company is sure that these will be such a big hit that they are offering the garments for men and women in boxers, thongs, and tank tops.
How Does it Work!
Using space-age material (Literally. NASA still uses a similar material to help purify the water in the International Space Station.) It’s called Silvertech 2.0 and not only is it constructed to be “durable, comfortable and odor-killing”, it is also recyclable.
Organic Basics explains on their Kickstarter page that Silvertech is a proven oligodynamic material--which translates to “naturally kills 99.9% of bacteria, fungi, and other microbes… All our underwear is treated with Polygiene, a sustainable, low-concentration recycled silver chloride treatment.”
Minimal Carbon Footprint.
According to an article in the Daily Mail, Organic Basics explained, “The fashion industry is the second most polluting industry in the world, and two-thirds of that waste occurs during consumer use--particularly through washing and drying. SilverTech 2.0 is not only created with the most sustainable materials on the market, but it cuts down on consumer impact by reducing the need to wash your clothes as often.”
Waste not. Want not.
We all hate faded underwear. Now that's a thing of the past...“you can wear them more and wash them less.”Sustainable Fashion (With the emphasis on STAIN)
Mads Fibiger, the company’s CEO and co-founder, told Business Insider, “Our business is sustainable fashion. The traditional way of buying, wearing, washing and throwing away overpriced underwear is terrible waste of resources.”
Set You Back
Not doing your laundry, doesn’t come cheap. A pack of 10 boxers will set you back $152 and a 3-pack of briefs costs $91.