In South Sudan, a Facebook auction was held over child bride. Facebook says: ¯\_(ツ)_/¯

Criticism over Facebook’s monitoring practices has further sparked, as the heartbreaking news broke that a Facebook auction was held over a child bride in South Sudan.

While there has been controversy over the social media network's monitoring practices for a while, this might be one of the most horrific uses of the site.

The 17-year-old girl girls' family held the auction to seek the "largest dowry for their daughter from the highest bidder.”

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Nepalese underage bride, Nasoin Akhter, is bathed on the day of her wedding. Parents believe child marriage protects girls from sexual assault and harassment. Photo courtesy of TIMElive

Facebook admitted that they were away that their platform was used for the bidding.

According to children's rights organization, Plan International, the girl was bid on by five men, some of whom were high-ranking South Sudanese government officials.

She was married to the winning bidder on November 3rd in the country's Eastern Lakes State.

The girl’s father had received 500 cows, 3 cars and $10,000 in exchange for his daughter.

She was married to the winning bidder on November 3rd in the country's Eastern Lakes State.

"That a girl could be sold for marriage on the world's biggest social networking site in this day and age is beyond belief," Plan International's Country Director in South Sudan, George Otim, said.

Facebook said the company first learned of the post on November 9 and quickly removed it. However, it was 14 days after the auction was posted. It was removed after the girl had already been married.

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"Any form of human trafficking - whether posts, pages, ads or groups is not allowed on Facebook. We removed the post and permanently disabled the account belonging to the person who posted this to Facebook," a Facebook spokesperson said in a statement.

But what can be done about it now? Facebook has no intentions of helping facilitate the safety of the young child.

Facebook added, "We're always improving the methods we use to identify content that breaks our policies, including doubling our safety and security team to more than 30,000 and investing in technology."

Luckily, Plan International, and a couple other organizations, will be actively seeking justice.

The group said it is “calling on the South Sudanese government to investigate and suspend any officials involved in the bridal auction.”

Meanwhile, Equality Now, an organization focused on gender equality, is calling on Facebook to improve their monitoring practices.

Judy Gitau, Equality Now's regional coordinator for Africa, said, "Violations against women in South Sudan are a continuing issue, but for Facebook to allow their platform to enhance these violations is a problem.”

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She added that Facebook has a responsibility to uphold women's rights.

"They ought to put in place more human resources to monitor their platform to ensure that women's rights, and indeed the rights of all people, are protected."

Despite the legal age of marriage being 18, more than 50 percent of South Sudanese girls are wed before their 18th birthday.

The United Nations children's agency Unicef says that "high levels of poverty, conflict, instability, low levels of literacy and gender gaps in education have fueled child marriage in South Sudan for years."