In the grand tradition of the Super Bowl, celebrities across music, comedy, television and film appeared in advertisements for major brands such as Tide, Doritos, Hyundai and Mountain Dew. However, when it comes to football, nothing pairs better with the sport than America's top selling beer—Bud Light. For the past several years, Bud Light has been one of the most celebrated brands to debut a Super Bowl commercial and in 2019, it was voted as the Most Remembered Super Bowl Ad Spot by Morning Consult.
This year, Budweiser debuted a brand new product following the rapid success of brands like White Claw and Truly, introducing Super Bowl fans to Bud Light Seltzer. Bud Light Seltzer comes in four delicious flavors: Black Cherry, Lemon Lime, Strawberry and Mango. And their campaign star is someone we all know and love, Post Malone.
Post Malone filmed not one, but two Super Bowl commercials for Bud Light Seltzer and the brand allowed the fans to pick their favorite. Both ads were themed as "Inside Post's Mind" and featured actors portraying different parts of Malone's body—from his brain to his taste buds to his stomach. What makes this commercial stand out and shows the Bud Light has paid attention to detail is the replication of Malone's tattoos on each person in the video, showing that someone's art is truly a reflection of their inner selves.
In the chosen commercial, named #PostyStore, Malone exits a tour bus and enters a convenience store. He asks the cashier to point him to the Bud Light and on the way, he encounters Bud Light Seltzer. This leads to a literal inner turmoil, with the different parts of his brain battling it out, along the way tossing Malone like a rag doll throughout the store. In the end, Malone decides to buy both drinks, after all, he can afford it.
The second ad, which didn't run during the Super Bowl but was published on Bud Light's YouTube channel, is titled #PostyBar. In this ad, Malone visits a bar and tries a Bud Light Seltzer Mango. Similar to #PostyStore, his organs are personified and tattooed. This ad features a legendary line from Malone, "Yeah, shut up spleen," which will likely be quoted for months to come.
What do you think of Bud Light Seltzer's commercials? Do you approve of Post Malone being the face of the brand's debut hard seltzer? Let us know your thoughts on these commercials on social media.